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Creatives love creating and marketers love marketing. How do you combines these? My honest account of a challenging journey!
July was momentous for me – I finally succumbed to the marketing promise of ‘beating the algorithm’. It’s a business, after all, right? Yet, I felt deeply uncomfortable. Being called Pollyanna many times, I naïvely thought, “just write the books, and people will read them”. But, as it turns out, that’s not the case …
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